Over the past four decades, Peter has built a career at the intersection of leadership, communication and business transformation.

His experience spans global technology organisations including Xerox, Apple and Intel; where he held senior Marketing and Strategic Leadership roles during periods of major technological change and commercial growth.

Alongside corporate leadership, he also co-founded and developed successful marketing consultancy businesses, giving him first-hand understanding of both enterprise-scale operations and the daily realities faced by SMEs.

From lecturing in Business Studies and Digital Marketing, to mentoring founders through Leadership Programmes, his focus has consistently remained the same - supporting individuals to think more clearly, communicate more effectively, and lead with confidence.

Alongside his commercial work, he also serves as a Volunteer Senior Commissioned Officer within the RAF Air Cadets, where he contributes to leadership development, aerospace instruction and national training programmes for young people and fellow officers. Working within such a disciplined, forward-thinking and high-performance environment has further strengthened his belief that strong leadership, adaptability and clear communication are the foundations of every successful organisation.

It is this combination of careers and experiences that has led to a realisation - not only is the aim to support and develop businesses and ideas, but primarily individuals.

From Marketing Departments to College Lecture Halls, it is the transformation and growth of individuals that is the centre to The Digital Sherpas.